As Marketing & Project Manager at Yuma Labs — a circular eyewear brand — I led the development and execution of brand and marketing strategies that reflected their mission for a more sustainable future. Over the course of 3.5 years, I shaped and managed campaigns, created website content, wrote copy for social media and email, and supported product launches from ideation to release. I also coordinated cross-functional teams, oversaw creative direction, and ensured every touchpoint aligned with the brand’s circular values. This experience gave me a deep understanding of the intersection between impact-driven storytelling and conscious design — a foundation that still informs my work today.
